The myth of overnight success I am sure inspires many to put ideas into effect. The fact is that over 50% of small businesses fail in the first year and 95% fail within the first five years. The short answer is, regardless of the industry, failure is the result of either the lack of management skills or lack of proper capitalisation or both.
Today we have the latest product in the road to riches that is humming away in the minds of a generation. That ever present item of use in the palm of the hand has given rise to the App industry. Just like the, ‘make a band’, ‘stand up and make people laugh’ and of course the ever present ‘write a book’ road to success many have the idea that ends with a big zero. If you exclude the knowledge gained.
Being as musical as a brick was fortunate. Mildly funny did boost my journey with skills in publishing, writing and sales added a second product success in my knowledge bank. Now in good time for me has arrived the digital age. With my first app released back in 2008 now I have published the second and have the time to reflect on the adventure.
You have to sit down and realise that it’s a journey that will take you a lot of hours. Fiddling around for three hours on a weekend will sooner rather than later lose impetus and your effort dwindle to a file sitting unopened on your desktop. As someone with no programming knowledge, it took me no time to create the first app based around my recording as content, thanks to my US based marketing agent.
The ease of this made the learning about how to make an app work overall was stress free. After another seven years of researching the potential of apps, it has already taken around 3 months of actively developing (40-70 hour weeks) to come out with another app. Still in the final weeks of trials and testing, it is going to be at least 650 hours to have the final polished product ready to go.
Myths were in books I read during school days. The various adventures of Greek and Roman gods and heroes. These were parables and lessons for the people of those times. The myth of overnight success is still a valuable lesson for today.