Restaurant, barbershop, bikestore or flowershop, every small business should have an app! It’s affordable, easy and a must have nowadays.
Why do Small to Medium Businesses need mobile apps? What benefits does an app bring for small and medium sized businesses? The advantages of apps are varied, from consumer retention to extra revenue.
Your customers use mobile apps
The three most important trends for the future? Mobile, mobile and mobile. People almost exclusively use their smartphone to purchase, pay, play, work, learn and communicate. Consumers have switched from desktop to mobile and from browsers to apps. So whether you’re a hotel, restaurant or wellness center, your customer prefers mobile.
-
The average Australian already spends more than ten hours a day on an internet connected device. Almost a quarter of the 1500 people surveyed also said they spent more time on their smartphone than they did talking to their partner or friends.
-
In addition, almost 40% of those surveyed said they would rather conduct transactions over the internet than by phone or face-to-face. (In Sweden apps have become the preferred shopping channel of mobile buyers (41% app, 36% browser). Source Statista.com )
-
People prefer apps over responsive websites because apps are easier to open and the mobile user experience is way better. Apps can have several functions and features: call direct, information, news, sales channel, product videos, direct booking forms, communicate with push notifications, lead visitors with sat navigation to a location (shop, restaurant or event). Apps can also use native phone features such as the camera to scan QR codes or upload photo´s.
